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New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury) PDF




: New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury)

ISBN : #3319417266 | Date : 2017-01-12

Description :

PDF-b9251 | Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and sta… New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury)


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Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management) PDF




by Mark Anthony Camilleri : Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)

ISBN : #3319498487 | Date : 2017-10-29

Description :

PDF-e0faa | This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism… Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)


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[Pub.23Cnh] Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management) PDF | by Mark Anthony Camilleri


Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management) by by Mark Anthony Camilleri

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Meta Luxury Culture Excellence M Ricca PDF 3a5827ca7

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Meta-Luxury: Brands and the Culture of Excellence PDF




by M. Ricca : Meta-Luxury: Brands and the Culture of Excellence

ISBN : #0230293573 | Date : 2012-04-26

Description :

PDF-41f3c | Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations…. Meta-Luxury: Brands and the Culture of Excellence


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Consumerism Developing Marketing Relationship Management PDF B5f3d8d8f

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Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Ayantunji Gbadamosi : Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522502823 | Date : 2016-05-31

Description :

PDF-12b7d | Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research… Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)


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[Pub.04jAQ] Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF | by Ayantunji Gbadamosi


Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) by by Ayantunji Gbadamosi

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Cognitive Style Use Innovativeness Applications PDF Eb4c51e9a

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Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research) PDF




by Gordon R. Foxall : Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research)

ISBN : #0704413760 | Date : 1993-11

Description :

PDF-70958 | … Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research)


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High Intensity Marketing Comprehensive Professionals PDF 996c94743

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High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals PDF




by Idris Mootee : High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals

ISBN : #0973130822 | Date : 2004-09

Description :

PDF-6ed32 | Book by Mootee, Idris… High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals


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High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals by by Idris Mootee

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Global Product Lifecycle Management Engineering PDF 4dfa3b73e

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Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering) PDF




by John Stark : Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)

ISBN : #1846289149 | Date : 2007-08-24

Description :

PDF-a6388 | Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. “Global Product” provides examples from many companies, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products. The author is the President of John Sta… Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering)


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Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question (Decision Engineering) by by John Stark

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Consumer Behavior Building Marketing Strategy PDF 04d2837f4

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Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) PDF




by Delbert I Hawkins : Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)

ISBN : #0072416882 | Date : 2000-06-26

Description :

PDF-8cc9a | Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications. The new edition offers exciting and extremely current examples. This author team is best known for their ability to tie the topics back to marketing decision making and strategic planning…. Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk)


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[Pub.47uzN] Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) PDF | by Delbert I Hawkins


Consumer Behavior: Building Marketing Strategy (with DDB Needham Data Disk) by by Delbert I Hawkins

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E-Commerce and Web Technologies: 4th International Conference, EC-Web, Prague, Czech Republic, September 2-5, 2003, Proceedings (Lecture Notes in Computer Science) PDF




: E-Commerce and Web Technologies: 4th International Conference, EC-Web, Prague, Czech Republic, September 2-5, 2003, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540408088 | Date : 2003-09-29

Description :

PDF-22f49 | This book constitutes the refereed proceedings of the 4th International Conference on E-Commerce 2003, held in Prague, Czech Republic in September 2003. The 42 revised full papers presented together with an invited paper and a position paper were carefully reviewed and selected from 108 submissions. The papers are organized in topical sections on auctions, security, agents and search, ebXML, mod… E-Commerce and Web Technologies: 4th International Conference, EC-Web, Prague, Czech Republic, September 2-5, 2003, Proceedings (Lecture Notes in Computer Science)


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Techniques Applications Digital Watermarking Protection PDF B8f92f328

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Techniques and Applications of Digital Watermarking and Content Protection PDF




by Michael Arnold : Techniques and Applications of Digital Watermarking and Content Protection

ISBN : #1580531113 | Date : 2003-07-31

Description :

PDF-85cae | With the proliferation of digital media such as DVDs and MP3s, pirated versions of copyrighted material have escalated. Authors, songwriters, movie-makers, and all types of publishers are clamouring for ways to safeguard their investments and income from this digital thievery. Digital watermarking is a technology for authenticating copyright as well as original authorship and publication. In this … Techniques and Applications of Digital Watermarking and Content Protection


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