Content Marketing Praxis Praxisbeispiele B2C Unternehmen PDF D64ec3675

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Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) PDF




by Claudia Hilker : Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)

ISBN : #3658138823 | Date : 2017-04-11

Description :

PDF-0d39c | Dieses Fachbuch zeigt  konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktan… Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)


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[Pub.99GUP] Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) PDF | by Claudia Hilker


Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) by by Claudia Hilker

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Law Electronic Commerce Alan Davidson PDF 6bbcc1195

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The Law of Electronic Commerce PDF




by Alan Davidson : The Law of Electronic Commerce

ISBN : #052167865X | Date : 2009-09-14

Description :

PDF-26bd7 | Written specifically for legal practitioners and students, this book examines the concerns, laws and regulations involved in Electronic Commerce. In just a few years, commerce via the World Wide Web and other online platforms has boomed, and a new field of legal theory and practice has emerged. Legislation has been enacted to keep pace with commercial realities, cyber-criminals and unforeseen soci… The Law of Electronic Commerce


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[Pub.37arr] The Law of Electronic Commerce PDF | by Alan Davidson


The Law of Electronic Commerce by by Alan Davidson

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Marketing Theory Foundations Controversy Resource Advantage PDF 88fa13c02

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Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory PDF




by Shelby D. Hunt : Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory

ISBN : #0765623633 | Date : 2010-01-15

Description :

PDF-05150 | One of the true classics in Marketing is now thoroughly revised and updated. “Marketing Theory” is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline’s multiple stakeholders. He articulates a philosophy of science-based ‘tool kit’ for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt ad… Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory


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[Pub.87OuR] Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory PDF | by Shelby D. Hunt


Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory by by Shelby D. Hunt

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Superconsumers Simple Speedy Sustainable Superior PDF D266c4edd

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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth PDF




by Eddie Yoon : Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

ISBN : #1633692078 | Date : 2016-12-20

Description :

PDF-c1650 | Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.Although small in number, superconsumers can have… Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth


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[Pub.25QFA] Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth PDF | by Eddie Yoon


Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by by Eddie Yoon

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Testing Most Powerful Clicks Customers PDF E03d2b2e9

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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers PDF




by Dan Siroker : A / B Testing: The Most Powerful Way to Turn Clicks Into Customers

ISBN : #1118792416 | Date : 2015-07-27

Description :

PDF-5a551 | How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it’s likely that 98% of visitors to your website won’t end up converting into customers. What’s the solution? A/B testing. A/B testing is the simple idea of showing several different versions of a web page to l… A / B Testing: The Most Powerful Way to Turn Clicks Into Customers


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[Pub.45SpH] A / B Testing: The Most Powerful Way to Turn Clicks Into Customers PDF | by Dan Siroker


A / B Testing: The Most Powerful Way to Turn Clicks Into Customers by by Dan Siroker

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Art Pitch Persuasion Presentation Business PDF 7e671c014

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The Art of the Pitch: Persuasion and Presentation Skills that Win Business PDF




by P. Coughter : The Art of the Pitch: Persuasion and Presentation Skills that Win Business

ISBN : #0230120512 | Date : 2012-01-12

Description :

PDF-cb8a8 | Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation…. The Art of the Pitch: Persuasion and Presentation Skills that Win Business


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[Pub.32Pcs] The Art of the Pitch: Persuasion and Presentation Skills that Win Business PDF | by P. Coughter


The Art of the Pitch: Persuasion and Presentation Skills that Win Business by by P. Coughter

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Familienunternehmen Kategorienmarke Stakeholderspezifische Markenwahrnehmung Markenmanagement PDF 7441e7836

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Familienunternehmen als Kategorienmarke: Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen (Innovatives Markenmanagement) (German Edition) PDF




by Annette-Louise Hirmer : Familienunternehmen als Kategorienmarke: Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen (Innovatives Markenmanagement) (German Edition)

ISBN : #3658105518 | Date : 2015-07-02

Description :

PDF-4980f | Annette-Louise Hirmer analysiert, ob die Verwendung des Begriffes „Familienunternehmen“ im Rahmen der Zielgruppenkommunikation als Differenzierungsmerkmal genutzt werden sollte und welche Vor- bzw. Nachteile sich hierdurch in der Wahrnehmung spezifischer Zielgruppen ergeben. Sie ermittelt anhand einer umfassenden stakeholderübergreifenden Befragung, wie Familienunternehmen wahrgenommen und we… Familienunternehmen als Kategorienmarke: Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen (Innovatives Markenmanagement) (German Edition)


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[Pub.46nFF] Familienunternehmen als Kategorienmarke: Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen (Innovatives Markenmanagement) (German Edition) PDF | by Annette-Louise Hirmer


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Die Internet 96konomie Strategien Wirtschaft Communication PDF 2da17acc8

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Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition) PDF




by Axel Zerdick : Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition)

ISBN : #3540668772 | Date : 2001-01-29

Description :

PDF-59cb5 | Das Buch analysiert die zentrale Rolle von Medien, Telekommunikation und Informationstechnologie als Antriebsfaktoren auf dem Weg in eine digitale Wirtschaft: der Internet-Ökonomie. Schon im Jahr 2005 wird die Hälfte der deutschen Bevölkerung online sein. Die in wesentlichen Teilen überarbeitete dritte Auflage des Buches bezieht die aktuellen Entwicklungen des dynamischen Marktes ein. In der N… Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition)


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[Pub.31nIb] Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition) PDF | by Axel Zerdick


Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition) by by Axel Zerdick

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Aesthetic Communication Thyssen PDF F3e60e2c4

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Aesthetic Communication PDF




by O. Thyssen : Aesthetic Communication

ISBN : #0230245927 | Date : 2010-12-08

Description :

PDF-1bd84 | This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication…. Aesthetic Communication


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[Pub.88rML] Aesthetic Communication PDF | by O. Thyssen


Aesthetic Communication by by O. Thyssen

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Net Results 2 Critical Studies Marketing PDF A1ce1c881

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Net Results.2: Critical Case Studies for Web Marketing (v. 2) PDF




by Leland Harden : Net Results.2: Critical Case Studies for Web Marketing (v. 2)

ISBN : #0735710244 | Date : 2000-11-21

Description :

PDF-93b6a | For courses in Electronic Commerce, Website Management, and Marketing on the Internet. With the dot-com revolution, an entire new breed of book-the technology/commerce title emerges as the pioneer’s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce). N… Net Results.2: Critical Case Studies for Web Marketing (v. 2)


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[Pub.98ITi] Net Results.2: Critical Case Studies for Web Marketing (v. 2) PDF | by Leland Harden


Net Results.2: Critical Case Studies for Web Marketing (v. 2) by by Leland Harden

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