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by Laurie K Benson : The Manager’s Pocket Guide to eCommunication (Manager’s Pocket Guide Series)

ISBN : #0874255899 | Date : 2000-01

Description :

PDF-6516b | E-mail, voice mail, conference calls, and video conferences have revolutionized communication. Companies are dependent on technology to link personnel across cities, states, and countries, especially as virtual teams become more a part of our business environment. Yet, companies rarely provide formal training on how to manage these resources. This book provides guidelines for communicating effecti… The Manager’s Pocket Guide to eCommunication (Manager’s Pocket Guide Series)


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: Advances in Global Marketing: A Research Anthology

ISBN : #3319613847 | Date : 2017-10-28

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PDF-541a9 | This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internat… Advances in Global Marketing: A Research Anthology


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by Karen Sobel Lojeski : Uniting the Virtual Workforce: Transforming Leadership and Innovation in the Globally Integrated Enterprise

ISBN : #0470193956 | Date : 2008-04-11

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PDF-0b78e | Praise for Uniting the Virtual Workforce “Uniting the Virtual Workforce offers much-needed guidance on how to navigate the largely unmapped territory of virtual work environments in the global economy. The authors do an outstanding job of presenting how organizations should address the challenges of virtual workforces so as to reap the huge potential benefits of increased growth, productivity, an… Uniting the Virtual Workforce: Transforming Leadership and Innovation in the Globally Integrated Enterprise


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by Stephen Woessner : Increase Online Sales Through Viral Social Networking: How to Build Your Web Site Traffic and Online Sales Using Facebook, Twitter, and LinkedIn…In Just 15 Steps

ISBN : #1601383169 | Date : 2011-03-17

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PDF-e3837 | Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and u… Increase Online Sales Through Viral Social Networking: How to Build Your Web Site Traffic and Online Sales Using Facebook, Twitter, and LinkedIn…In Just 15 Steps


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by Uta Herbst : Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)

ISBN : #3835008048 | Date : 2007-06-26

Description :

PDF-bde6d | Uta Herbst entwickelt ein Verfahren zur simultanen Messung der Präferenzarten in Verhandlungen und überprüft dieses im Rahmen einer Verhandlungssimulation. Aus der entscheidungsorientierten Perspektive leitet sie Management-Implikationen für eine systematische Verhandlungssteuerung in der Praxis ab…. Präferenzmessung in industriellen Verhandlungen (Business-to-Business-Marketing) (German Edition)


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: Handbook of Media Economics, vol 1B, Volume 1B (Handbooks in Economics)

ISBN : #0444636854 | Date : 2016-01-28

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PDF-45318 | Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular t… Handbook of Media Economics, vol 1B, Volume 1B (Handbooks in Economics)


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by Carolin Hümmer : Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)

ISBN : #3658101377 | Date : 2015-06-15

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PDF-a2482 | Carolin Hümmer leitet anhand eines Praxisbeispiels innerhalb eines globalen Life-Science-Konzerns die Bestandteile der Reputation interner Dienstleister ab. Auf Grundlage eines zweistufigen Messmodells werden die theoretischen und explorativ gewonnenen Erkenntnisse empirisch mittels des Partial Least Squares-Ansatzes überprüft und eine Bestimmung der relevanten Reputationsdimensionen interner D… Die Reputation interner Dienstleister in Konzernen (Business-to-Business-Marketing) (German Edition)


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by Kurt Baumberger : Innovation Navigation: How To Get From Idea To Reality In 90 Days

ISBN : #0990896412 | Date : 2014-11-24

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PDF-204ee | Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality in 90 days. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customers actually want. Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, mar… Innovation Navigation: How To Get From Idea To Reality In 90 Days


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by Sonja Jefferson : Valuable Content Marketing: How to Make Quality Content Your Key to Success

ISBN : #0749473274 | Date : 2015-07-28

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PDF-5bb8e | The first edition of Valuable Content Marketing provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results.  Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips,… Valuable Content Marketing: How to Make Quality Content Your Key to Success


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by Jim Sterne : Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition

ISBN : #0471382582 | Date : 2000-05-08

Description :

PDF-7b961 | A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally r… Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition


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by Martin A. Schoiswohl : Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition)

ISBN : #3658063335 | Date : 2016-05-11

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PDF-6d8ea | Dieser Leitfaden zum Employee Relationship Management zeigt konkret, wie es Unternehmen gelingt, sich im Arbeitgebermarkt attraktiv zu positionieren und qualifizierte Fachkräfte zu gewinnen. Erfolgsentscheidend ist das Zusammenspiel von interner und externer Kommunikation, von Wohlfühlmanagement und Personalentwicklung sowie gut abgestimmten Prozessen dahinter. Hierbei spielt das vom Autor entwi… Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition)


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Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions (German Edition) by by Martin A. Schoiswohl

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Consumer Behavior LifeStyle Study Data PDF Cc6921257

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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF




by Hawkins / Mothersbaugh : Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN : # | Date : 2009

Description :

PDF-c1054 | … Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)


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[Pub.63UeP] Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF | by Hawkins / Mothersbaugh


Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) by by Hawkins / Mothersbaugh

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Twitterville Businesses Thrive Global Neighborhoods PDF 2359fb1a9

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Twitterville: How Businesses Can Thrive in the New Global Neighborhoods PDF




by Shel Israel : Twitterville: How Businesses Can Thrive in the New Global Neighborhoods

ISBN : #1591842794 | Date : 2009-09-03

Description :

PDF-ba6fe | Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. … Twitterville: How Businesses Can Thrive in the New Global Neighborhoods


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[Pub.15XSH] Twitterville: How Businesses Can Thrive in the New Global Neighborhoods PDF | by Shel Israel


Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by by Shel Israel

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How Does Make You Feel PDF Efd7a543f

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How Does It Make You Feel?: Why Emotion Wins The Battle of Brands PDF




by Daryl Travis : How Does It Make You Feel?: Why Emotion Wins The Battle of Brands

ISBN : #0989710327 | Date : 2013-10-10

Description :

PDF-b5cc2 | How Does It Make You Feel? Why Emotion Wins The Battle of Brands is about the wisdom of feelings—the ability to create emotional connections with customers. It’s the story of how brands use emotional connections to create customer loyalty. It explores both the mystique and experience of brands. It shows how brands with a higher purpose—those that find meaning in how they help to improve liv… How Does It Make You Feel?: Why Emotion Wins The Battle of Brands


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How Does It Make You Feel?: Why Emotion Wins The Battle of Brands by by Daryl Travis

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Credit Scoring Response Modelling Insurance PDF 54e6f7646

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Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour PDF




by S. Finlay : Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour

ISBN : #0230577040 | Date : 2010-10-27

Description :

PDF-653dc | Every year, financial services organizations make billions of dollars worth of decisions using automated systems. For example, who to give a credit card to and the premium someone should pay for their home insurance. This book explains how the forecasting models, that lie at the heart of these systems, are developed and deployed…. Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour


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[Pub.90HSD] Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour PDF | by S. Finlay


Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour by by S. Finlay

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